WaterRower (UK) Ltd was formed in 1991 to market and distribute the WaterRower throughout Europe under license to WaterRower Inc. Initially with offices in Fulham, London, a 1993 agreement provided WaterRower (UK) Ltd with the additional right to manufacture the WaterRower for Europe. Workshops were established in the idyllic stately home of the Earl and Countess of Sandwich, Mapperton Manor 

Function plays a large role in defining good design. When designers look at an object, they don't just consider its aesthetic appearance; they should also challenge it to be more versatile, to respond to the user's need, or to achieve its purpose more elegantly. Good design has the capacity to solve problems that sometimes we didn't even know we had. This is one of the ways design touches and enriches our everyday life.
Outside of resistance type, we found the number-one arbiter of ride feel to be cord quality. Water ergometers tend to employ nylon cords, while air ergometers feature metal chains — a durability factor we anticipated would result in our favoring air. But while all three water rowers aced our expectation of smooth, high-tension strokes, perfecting the chain seems to be more difficult: Some tug with just a slight rumble, others feature bouncy, grinding chains that are incredibly loud, something akin to angry snoring. As for nylon, the best wind and unwind like elastic silk — no slack, no sound, no catching, just perfectly even tension throughout the stroke.
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